Being a Leader

Simon Sinek expressed this point very eloquently in his TED talk of 2009, How Great Leaders Inspire Action. He also says that ‘people don’t buy What you do, they buy Why you do it’. People connect most powerfully with the Why – the cause, belief, the very reason an organisation exists. As guardians of the Why, leaders create or co-create a vision, a picture at a moment in time, that is a powerful representation of the organisation delivering on its Why. If this is communicated in a way that people choose to get involved, we say they are impelled into action, not compelled, i.e. they are choosing to be a follower because they believe what the leader believes.