Tom Cassidy

Lead Consultant

Master of Simplicity

I love working with people so that they can grow and develop to reach their full potential both professionally and personally.

What My Colleagues Say About Me...

  • Big heart and fun to be around
  • Simplifies everything – an exceptional ability to distil
  • Enthusiastic and willing to take on development
  • Shares insights in a fun and engaging way
  • A rock of sense


I’m passionate about setting-up, managing and leading client engagements and business operations to create creation of high performing business operations and supply chains.

I’m focused on building effective, mutually beneficial relationships in fast-moving complex environments. My passion lies around bringing people together to unite around a vision for change that works seamlessly across all levels in an organisation.

A confident communicator, with the ability to manage and maintain effective communication between organisational stakeholders as well as the wider business on all aspects of business set-up and change; status, time, cost, quality, risk, issues, priorities and opportunities.

What I’m really good at:

  • Safety culture transformation
  • People and organisational performance
  • Leadership and talent development
Hobbies and interests...

Manchester United Fan

Let’s talk

Responding to COVID-19

We’re continuing to support all our clients during these uncertain times, as they navigate through the various challenges facing their organisations. Generally our work is about supporting people to take on new challenges and building the capability to lead when you don’t know the answer - and through this crisis we’re enabling our clients to do this from a place of care. Something is happening during these times that resonates with us on a deeply human level. It has made us realise how closely we are all connected and how new levels of trust, empathy and caring for one another must be part of how we organise ourselves moving forwards.

We’ve been gathering learnings, building on our experience and we’d be happy to share these with you. We are supporting many other leaders as they think through how to ‘re-generate’ their businesses and create the next version of themselves based on what matters most.               

Over the next few weeks you will see our COVID-19 Resource Centre on Our Insights page offering our latest learnings and thinking. If you’d like to explore our approach further, we’d be happy to have an informal chat.

Stay safe, The WhyNot Team