Re-generating (notice not recovery) – there will be a natural desire that things return to normal, yet there will still be much uncertainty. If this is embraced, rather than seen as a threat, we can create our new future from our Higher Purpose and values. This creation process, as opposed to merely predicting the future and responding to it, is the single most important factor in determining which organisations will thrive as a result of this crisis, rather than just survive or worse.

Adaptive Leadership¹, focuses on connecting to people on a very human level, evoking leadership in everyone to work through this together, empowering and enabling teams to adopt new ways of working. Those leaders that engage and lead in this way during a crisis will build the most trust with their people and have the opportunity to start the process of regeneration. They recognise and embrace the seemingly intractable challenges rather than try to over prescribe and protect; they see the possibility for a new culture and new way of working through the crisis. As they are clear on being sourced from their Higher Purpose and their values, not from the old ways of how they did things, new opportunities emerged, for themselves, their people and the business. The organisations that best prepare for this opportunity at this time, are the ones who will succeed and contribute most to society’s needs.