Why is constant development so important?
In the (somewhat paraphrased) words of Ancient Greek philosopher Heraclites, “the only constant in this world is change” and, although he was talking more about the natural world rather than the business one, it’s still a concept that enterprises would be wise to embrace in order to meet evolving economic environments, customer needs and their expectations.
Accepting change as a fact of life helps businesses to adopt a growth mindset and culture in the workplace, making them far more sustainable over the long term.
We’ve been through so much chop and change over the last few years that it’s hardly surprising that people are now craving greater certainty and structure… and this is achievable if you view change as an inevitable positive rather than something to fight against, allowing you to plan and execute your investments now and well into the future.
Adapt or die, as the somewhat stark saying goes, and if you want to be more resilient as a business, looking at everything as a learning opportunity will help you be more adaptable in your thinking and in your general approach to business.
This is a topic given weighty consideration in many a worthy business management book and the general takeaway from each is this: thriving organisations have the ability to adapt to changing situations.
Fixating on what you do and refusing to move with the times will inevitably hit your fortunes hard when the business landscape eventually moves on.
Look to the Swiss watch industry as a shining example of what can happen if you steadfastly refuse to embrace change and stick with tradition instead. Back in the day, Swiss watches were all the rage, backed up by a staunch reputation of being the most accurate timepieces in the world. Looking for a quality watch? You’d go for a mechanical Swiss movement. There truly was nothing better.
Up until the development of quartz technology that is, an innovation that came to the fore in the late 60s and early 70s. Swiss watchmakers made the rather dubious decision to ignore this new technology, fixating on their own craft and their successes of the past.
This proved to be a costly error in judgement for them, when the Japanese and Americans took the new tech and ran with it.
The end result? Between 1970 and 1988, employment in the Swiss watch industry fell from 90,000 to 28,000… and it took more than a decade of pain before the significantly smaller industry decided to harness the power of technology and start producing Swatches, which helped it rebuild its world-leading reputation once again.
Arguably, had the Swiss watch sector been led by its Higher Purpose, rather than by its desire to focus on the what – making exceptional mechanical timepieces – they would have continued to retain their competitive edge and develop as an industry, with a potentially less painful outcome at the end.
In addition to many of the key attributes that organisations have in place (such as a clear strategy, a sound business model, great people and efficient processes), we have noticed that thriving organisations have six other attributes that enable them to facilitate constant development.
1. A North Star in service of their Higher Purpose, their Why
They have a powerful connection to a vision of the future, which acts as the North Star for all decision making. This vision acts as a daily visceral connection to the future that everyone is bringing into existence and it’s so powerful that everyone can see their contribution inside of it.
When the vision is so clearly articulated and communicated, we say the organisation is ‘moving forward from the future.’
2. Recognising and Adopting People as the Solution
There is no clear, linear path to the full understanding or resolution of an adaptive challenge. Once the organisation unleashes the energy to deal with an adaptive issue, you cannot control the outcome. There is rarely a simple solution and past experience and expertise is often of little use.
No individual has all of the answers, but give the work back to the people and you may just find some answers in all of that knowledge and talent that you have throughout your organisation.
There is unlikely to be a ‘silver bullet’ action that resolves an adaptive challenge, but more likely to be several things you can try to see if they have a positive impact and some of these will not work.
For this reason, it is important to create an environment where your teams are willing to experiment, learn and potentially fail. See your people as the solution and you will have a much better chance of addressing some of your deeper, more complex adaptive challenges.
3. Looking Outside as well as Inside
Organisations that are developing constantly are always looking outside for new ideas, trends and what they can learn from others. It is only when they have done this that they can then look internally at how they are currently organised.
The question they then ask themselves is: ‘Are we organised in the best way to deliver our Vision and fulfil our Higher Purpose?’ If there are areas where this is not the case, then action is taken.
Note: This is completely different from simply looking internally and improving your internal processes. There is little doubt that it wouldn’t have mattered how efficient the Swiss watchmakers of the 80s were… it would have ultimately made little difference to their fortunes in the face of advancing technology.
4. Operating with No Fear
It is well known that humans cannot be creative, innovative or indeed productive, if we are in a state of fear. Biologically and mentally, when fear kicks in, our bodies shut down non-essential functions and focus on survival. When in a work environment, we simply ‘keep our heads down’.
Organisations that develop constantly know this and create a safe environment where people feel secure, valued and cared for, resulting in people being willing to admit when they don’t know something, as well as trying new ways of working.
5. Embracing the Power of Relationships
Organisations that develop constantly understand the power of relationships and trust, how important it is to relate to people to drive wholehearted contribution and build the sort of relationships that you would experience in a healthy environment, one of caring for, and looking after, every person in the team.
As Bob Chapman says in Everybody Matters: “The more we combine work and caring, the more fulfilled we will be and the further we will collectively advance.”
Inside Why-Based Organisations, honest feedback and coaching is sought and given, driven by the mutual desire for everyone to thrive.
6. The Balance of Challenge and Support
Why-Based Organisations have a healthy balance of challenge and support. Performance is expected and sought, people take on challenging goals knowing they have a supportive environment and working in this way is going to be exciting, inspiring and empowering.
Viktor E Frankl said, “Fear brings about that which one is afraid of.” Leaders of Why-Based Organisations know how to create safe environments for their people, releasing their full potential and enabling them to do their life’s work. When we all feel safe and connected to what’s important to us, we thrive.